Acquire Even More Clients Online With 5 Simple Steps
Today, it’s critical that businesses have a website. It conveys professionalism. And that’s not all. They are a good way to educate your potential customers about your business and increase your exposure. However, just having a website is not enough.
What’s the use of having a website with no traffic? What’s the point in being the best attorney, accountant, or surgeon if no one knows that you exist? We’ll, today you’re in luck. I’m about to share the five steps you can do immediately to optimize your website and produce more traffic.
Step One – Keyword Research
Researching keywords is a very important step in search engine optimization. There are two things you should take into consideration when choosing keywords.
First, be exactly sure that the keywords are relevant to your business.
If you’re looking to hire an attorney, then it makes no sense for you to rank for keywords related to honey badgers.
The second thing you should consider is the total volume of the search term.
Take a look at these two examples (they aren’t real searches, I hope not).
“Death star rentals” – Gets 1000 searches per month
“The best death star rentals” – Gets 200 searches per month
For this specific situation, it’s better to rank second for “Death star rentals” and get approximately 150 (15%) searches per month, rather than to rank 1st place for “The best death star rentals” and only receive around 80 (40%) searches per month.
Ask yourself these questions when choosing keywords:
• Are they relevant?
• How many monthly searches does this term get?
Once you’ve answered these questions, we can move onto On Page SEO (structure of your website.)
Step Two – On Page SEO
Now you’re ready to optimize your website.
First, we optimize the content of your website. Your content must be relevant to the keywords. That’s all, end of story. After the content is optimized, we move onto the structure.
Second, we optimize the structure of your website. We have to make sure that your website does contain a load of spammy links at the bottom of the footer.
Links that look something like this:
“plumbers, plumbers in Mordor, plumbing, plumbing in Mordor, best plumbers, top plumbers, best plumbers in Mordor”
If your website is stuffed with these, it may not ever be able to reach the first page or worst, it can be penalized by Google.
Step Three – Off Page SEO
Off Page SEO involves content building. This step is done only after the two other steps are done. Content building can be done through posts on social media, or contacting publishers and/or directories and asking them to include your business (usually a fee involved.) It is imperative that you make sure you produce relevant content and that it isn’t spammy (example above). The last thing you would want is for Google to de-index your website.
Step Four – Optimizing Conversions
This stage is primarily web design. It coincides with Step Two. First, we make sure that your website is mobile friendly. Mobile devices account for 50% of all Google’s searches. Second, does your website inspire people to take action? Perhaps potential customers want to work with you, but they are unsure of what to do next. There has to be a clear funnel of what you want people to do when visiting your website.
Step Five – Repeat
Search engine optimization is a continuous investment. After you’ve ranked for keywords on to the first page, it is time to find more keywords and increase your online exposure even further.
If you’re more of a visual learner, check out my tutorial videos on YouTube.